It is said that the general public has got very short term memory. And this is used to full advantage by the biggest marketing man of Bollywood......i.e Shah Rukh Khan. If one notices a pattern, than most of his movies are always released by the year end. Nothing much to it except for the fact the most of the Award functions take place in the end of the year or in the first few months of the next year.
Public voting always goes in favour of the latest movie which they have seen. And with due respect to the great SRK, his movies work more on marketing strategy, which he carries forward to the award functions.
Aamir Khan and Akshay Kumar have also realised this potential, though personally, Aamir Khan has always shown disinterest in the awards. This year we are going to see their movies compete with each other. Lets see how the short term memory of public is going to help them in the award functions.
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